We are Reform the Democrats. We aim to avoid unproductive disputes over
ideological positioning for the party. Instead we stand for the fundamental
notion that the only way to find out what people want is to ask them. We
believe that far more effort must be put into people and less into TV. We believe that Young People should be at the
center of what the party does. We have attached a preliminary memo sketching the
direction we think the party should take. But more important than any one idea
is unwavering dedication to coming up with new ideas and trying them. As kindly
as possible, we will also point out longstanding and destructive habits of the
Democratic Establishment. Join us. The clock is ticking. And we need to Reform
the Democrats.
How the Democrats have to Change.
In
writing this it is almost impossible to quite comprehend the level of damage
that we are surveying. In truth, there is some risk this memo is simply
too late. But since there seems to be no other option than to try.
We shall.
November
8th‘s horrible result was very difficult to predict and arrived via
a razor thin margin; yet it still tells us a great deal about the path
forward. Our Party, the Democratic Party, is one that has
failed to communicate with the American People on a very basic level. We
generate an unceasing and nearly endless discussion of what to say and what
policies to back. But these conversations are largely amongst
ourselves. What they fundamentally lack is a blueprint detailing how and
when you should talk to people and whom you should talk to. Our Party exists
primarily as an invasion of “organizers” and also on your T.V. screen. Millions
of dollars are spent on advertising and e-mail inboxes overflow with pleas for
money at a near constant drip. The result is transient group of political
organizers with no roots in communities going door to door, every two to four
years and a completely lost concept of community. Fundamentally
the Democratic Party has to re-orient itself into a fixture in people’s lives
and provide help for the people whose votes we require year round.
Permanent
and Local
The people who represent the Democratic Party and its candidates in any given
election should be local people, and they should be hired for the job on a four
year basis. One of the most powerful drivers of human behavior is
peer-pressure. That pressure is much more powerfully applied when you
know that if you disappoint the person, you will have to see them again.
We need to have people with earned credibility in the community speaking
to the community. We need to be around. Since we absolutely need to get members
of the community to do most of the real work in their communities, we need our
organizers not to be transient, because a transient person is easy to dismiss.
Membership driven and service providing.
People need to feel a real sense that the Democratic Party is something they
belong to not just once every two or four years but as a part of their lives on
nearly a daily basis. We need a hub through which all things flow.
We also frankly need to provide things that people want. The Democratic
Party should be a resource for baby sitters, and dog walkers because that helps
make believers lives easier. We need to
run food pantries, and educational classes, and community gatherings, and even
sometimes parties. Interconnection is what makes people want to do
things more than anything else. By providing services we can also help to
begin collecting dues. People happily pay $ 10 for all sorts
of streaming and delivery services. We need that kind of income stream so we
can be permanent and local.
Focus on Young People constantly.
The Democratic Party has a truly terrible record when it comes to outreach to
young people. They are expected to knock on doors and make calls, and
move half way around the country to knock on doors and make calls. They hear
from us, often through celebrities, only once every four years with about three
months to go in the election. They are then roundly ignored for the rest of the
time. In midterms they are almost never targeted. Young people don’t vote and thus it becomes a
self-fulfilling prophecy. We win the
young by large margins but the falloff in turnout among the young causes huge amounts
of our mid-term pain and also certainly brought us defeat in this agonizer to
end all agonizers.
Communicate Information not just Advertising.
As someone involved in politics I must have received 15,000 campaign e-mails in
2016. I am somewhat atypical, as I am on more lists than almost anyone,
but the volume is insane. Nearly every
single one was a request for money in one form or another. The ability to
raise money online has been incredible, but it has come at a steep price.
E-mail could be an exceptionally valuable tool for the spreading of
information. But instead that tool is nearly entirely crippled by the absolute
flood of e-mail people get. Oversaturation is absolutely poisonous. It might be
possible to get someone to read one e-mail a day, but when you get dozens they
all disappear. This may seem like a small, inconsequential point, but it
speaks to the larger issue.
Call Time is Killing the Democratic Party.
The Democratic Party is infected with the plague of call time. What that means
is that many Democratic candidates get into a room for 3 to 4 hours a day and
call those who are financially able to make a contribution of anywhere between
$ 500 and the national limit. It is those candidates who can succeed at
this task, and only those candidates, who then receive additional funding
support from the Democratic Party. This limits utterly and dramatically the
kind of people whom we are able to run and therefore the voices that we hear
from. Our candidates become far too elite. We also compete in
far fewer places than we should for the simple reason that in some places no
one with background and ability to raise money steps up to run and then we walk
away. Instead, we need to find ways to run campaigns for less, but also find
ways to fund them that will allow the candidate to spend time with people, talk
to people and be a voice which is different.
We need to innovate, innovate, innovate.
These
are just a few quick ideas. I am sure
there is better stuff I have not thought of yet and encourage readers to write
in with more, more, more. There’s no premium on an exact path. But there is urgency like never before to try
new things, to get people truly involved, to increase everyone’s level of
engagement. Organizing takes effort and
more importantly time. The mid-terms
will be here before we know it.
Structure And Cost
Rough Cost Estimate
$600,000,000 per year:
One Regional Organizer per
60,000 people will require 5,000 total, full-time organizers. Virtually
all will be local.
Salary and benefits will
average $ 75,000 a year with appropriate regional variations. –
Annual Cost of Organizers – $375 million
Each Regional Organizer
needs two part time youth organizers. Salary for these at $15,000 for
total cost of $150 million
10 Deputies per Regional
organizer (“DRO’s”) 1 for every 6,000 people (Mostly volunteers - Precinct
captains are best approach but precinct size varies a lot)
1 Volunteer Neighborhood
Organizer for 300 voters (20 Per DRO)
Offices for all regions,
Programming at the Deputy Regional Organizer level
Funding Source: Dues
paying Democrats again.
Secretary Clinton received roughly 62 million votes. We need 1 in 6 (or
roughly 10,000,000) members to pay $ 10 a month. This activates this entire
plan. They need to know that a lot of their money is staying local. We
need lots of events for members, and a physical presence staffed year round so
organizers can speak with their neighbors.